Producing Better Shows with ShoFlo

ShoFlo, Rundown, 2023-Ongoing

Timeline

August 2023 - Ongoing

Team

Orbs of Fury, UX Team
Studio, Product Team
UX Research

Skills

Interaction Design
User Research
Design Systems

Tools

Figma
Respondent.io
Canny.io

Role

Lead Designer

Overview

Project Overview

ShoFlo was acquired by Cvent in 2021. Their products, including Rundown, haven't received much attention due to reprioritization and lack of resources. However, as general user feedback continues growing and changes become more difficult to implement due to an outdated tech stack, we can no longer ignore the required refactor for this product.

Over the past year, I've aimed to address user needs and collaborate with the product owners, developers, and user researchers to do a complete redesign of this project.

This feature is currently is under development, so if you are interested in learning more about this project, please reach out to me through email, noahlonghi@gmail.com.

The Problem

What are some pain points with Rundown?

After doing a comprehensive analysis with user researchers over the Canny.io feedback we've received over the past few years, we discovered these core problems: 

Outdated Tech Stack

Change and iteration are difficult due to the underlying technology

Confusing Interface

Excessive icons with little context is overwhelming for first-time users

No Mobile Support

Limited mobile support makes the product extremely difficult to use for stakeholders

With these focus points in mind, we asked the question...

Problem Statement

How might we collaborate with the Shoflo team to make usability improvements while doing a complete refactor, given the limited resources?

Impact

Potential Impact

I'm excited to show the results of this project as the changes I will have made will impact how the ease of use of the applications for broadcast producers, making production for professional sports teams even faster and better. These changes would impact the Las Vegas Golden Knights, Charolette Hornets, New Orleans Saints, Atlanta Braves, and even the E-Sports space with Riot Games (Legends European Championship, League of Legends). Please check back again for updates!

This feature is currently is under development, so if you are interested in learning more about this project, please reach out to me through email, noahlonghi@gmail.com.